Arunimaa: Exploring the Journey of a Digital Design Pioneer
Arunimaa holds a formal education in Animation and Games, which laid the foundation for her creative career. In her early years, she worked with several renowned animation studios in India, including UTV Toons and Trine Animation Studio, where she honed her skills in visual storytelling and content design.
Today, Arunimaa’s expertise spans a wide spectrum of mediums such as interactive exhibits, multimedia installations, projection mapping, AR/VR environments, and AI-enhanced interfaces. Her approach combines design thinking with narrative depth, resulting in experiences that are not only visually striking but also emotionally and intellectually engaging.
Her expansive portfolio includes the curation and design of permanent sound and light shows, audio guides for museums and heritage sites, cultural events, digital museums, heritage interpretation centers, and exhibition experiences across India. She collaborates closely with multidisciplinary teams of architects, historians, technologists, and content creators to bring cultural narratives to life in meaningful and memorable ways.
Arunimaa is deeply committed to accessibility, inclusivity, and emotional connection in her work. She believes that when used with purpose, technology can become a powerful bridge between the past and the future—enabling visitors to experience culture in more personal, impactful ways.
Driven by curiosity and a passion for cultural innovation, Arunimaa continues to redefine the role of design and technology in museums, shaping experiences that speak to contemporary audiences while preserving the richness of heritage.
WORK EXPERIENCE
Co- Creative Director, Digital & Design Curator
Magical Theatre
Associate Creative Director 2 yrs 3 months
Magical Theatre
Executive Producer
6 yrs 7 months
Magical Theatre
Associate Producer
Jul 2017 - May 2018 · 11 mos
( Tricolor India Schauspiel Pvt. Ltd )
Freelance Graphic Designer
May 2014 - Aug 2017
Sr. Executive Production
Integrated Digital Solutions Pvt.ltd.
Aug 2011 - May 2015
Freelance - 3D Professional
Mahatta Studios
Oct 2010 - Aug 2011
Freelance - 3D Professional
The Express Groups
Mar 2009 - Aug 2010
Junior 3D Professional
Trine Animation Studio
May 2008 - Oct 2009
Trainee
UTV · Internship
Nov 2006 - Apr 2008
Innovative curator and creative leader with deep experience in crafting immersive digital and design experiences for museums and cultural spaces. Specializes in conceptualizing and producing sound and light shows, planning and designing digital museums, and curating technology-driven installations. Proven track record in delivering impactful events, projection shows, and audio guides that bridge storytelling, design, and emerging tech to engage diverse audiences.
I have been working with magical theatre for last few years, as an executive producer. We - magical theatre is an artist driven creative tech based company with multidisciplinary outlook in the field of digital design medium. We develop contents and create state of the art visual imagery for large scale spectaculars, sound and light shows, museums, theme based parks, installations of monumental size of global attractions, films, advertisements, documentaries, etc. one of the finest works of magical would be Ayodhya deepotsav-2018. It was the most advance large scale multimedia water projection show. we were the techno-creative partners for Panasonic India at infocomm18. We are the techno - creative designers for various consultants in India. Soon to launch a projection based sound and light show in India.
Presently working as an Associate producer at Tricolor India Schauspiel, a Foreign Direct Investment venture in India of The Projection Studio. (Until recently E/T/C U.K. Ltd.) They are a dynamic full-service creative audio-visual company. They supply turnkey solutions with interests in high-end audio-visual spectaculars, son-et-lumières, digital museums, theme parks, futuristic immersive experiences, 360-degree theatres, large-scale tourist attractions & visitor interpretive galleries.
Key responsibilities are to coordinate with the team. Responsible for documentation and planning with the respective team's members about the work execution according to the general specifications and requirements. Ensure that the necessary time is worked for the position and where extra time to meet deadlines. Coordinate and discuss with Team leads & Artists. Maintaining the daily progress report and weekly progress report to ensure timely work execution, project handover to the concerned department after the completion of the same. Responsible for scheduling, allocating assignments for artists. Escalating issues during the course of production track, coordinate, implement and resolve all identified technical issues related to production and ensure that production milestones and timelines are met.
Managed and worked for different clients on projects that involve the creation of brand identity, graphic design, Industrial design, lighting simulations and marketing solutions for clients, such as Get beyond limit, Aadiityadi, Tripguruindia.com, Naiyiika, Travel Natives, Sangha Stones, Extra Talent Tennis Academy and IDSPL.
Speaking Facades an initiative of Integrated Digital Solutions Pvt Ldt, organises Sound & Light shows at various historical monuments in India. It also provides multi-lingual digital Audio Guides at these monuments during the day.
Started my carrier with IDSPL as an Executive Creative - Production. My Key Responsibilities were To coordinate the teams. Responsible for production documentation and planning with the respective teams members about the work executed according to the general specifications and requirements.Ensure that the necessary time is worked for the position and where extra time to meet deadlines. Coordination with Team leads & Artists for getting required working details. Maintaining the daily progress report and weekly progress report to ensure work timely execution of work Project handover to the concerned department after the completion of the same. Responsible for scheduling, allocating assignments for artists.Escalating issues during the course of production Track, coordinate, implement and resolve all identified technical issues related to production and ensure that production milestones and timelines are met.
Worked primarily on 3D character development for an in-house project.
Visualisation, design development, analysis and execution of 3D based content Modelling and Designing for various print media projects for The Express Groups.
Trained in developing 3D gaming models. Later worked on game series and cinematic projects.
Responsibilities included the development of 3D character models, background models, creating blend shapes (facial expressions) and props development as per project requirement. Basic responsibility to give clean and technically sound models for production.
Commitment to Accessibility and Inclusivity
Emotional Connection in Design
Arunimaa emphasizes the importance of creating emotional connections through design, ensuring that cultural narratives resonate with diverse audiences.
Bridging Past and Future
By utilizing technology, she creates experiences that connect historical narratives with contemporary audiences, fostering a sense of continuity.
Personal and Impactful Experiences
Her work aims to create personal connections, making cultural experiences memorable and impactful for all visitors.
